Nobody likes price increases...
so why do we have to do it?
Gino's has fought hard in the background, to keep our prices the same or as low as possible for you, our loyal customers. We shop around for our ingredients to keep the lowest prices possible while trying our best not to sacrifice our great quality. We switch brands (Coke to Pepsi for example) to keep cost to customers down, even when our costs go up.
Unfortunately we have hit a precipice, from September 2018 to September 2019, prices for food away from home increased over the year, up 3.1 percent. That may not sound like a huge increase, but compound that with the volume we deal with and increases over the past 4 years (the last time we adjusted pricing), we had to make a change.
(DATA WE USED TO MEASURE OUR ADJUSTMENTS)
https://www.bls.gov/regions/mid-atlantic/news-release/consumerpriceindex_northeast.htm
https://www.ers.usda.gov/amber-waves/2018/november/new-us-food-expenditure-estimates-find-food-away-from-home-spending-is-higher-than-previous-estimates/
https://www.ers.usda.gov/data-products/food-price-outlook/
https://tradingeconomics.com/united-states/inflation-cpi
Combine all that with an increased building lease due to recent development in the surrounding area, the building owners have adjusted their prices for all storefronts to match the new local market value.
So what does all this mean to you, our customers?
Basically, as the prices go up for us, to afford to continue serving the community we love, we too must adjust. Not just adjust prices for the cost of food, but for cost of business operations, payroll, etc.
Our promise to you, our loyal customers
We're not ready to hang it up yet. We are fighting back, even harder than ever to keep our prices the most competitive around. We are excited for our 20 year anniversary in September 2020, and see this as an opportunity to redefine ourselves, let our loyal customers know we don't plan to go anywhere, and to shine to our new market as we welcome many new potential customers to our community.
You have already seen our new website here. We have redesigned our menu to make it easier to read and order. We are slowly renovating and updating the restaurant, both in the dining area and in the kitchen. We will be introducing a customer loyalty program, offering more deals to our most loyal of customers.
We have taken a new approach to the online market, revamping our Google page, using analytics to market to new customers. Using social media to reach out more to our community. Exploring other options and potentially testing out new features and services.
We promise to do our best to give you that same Gino's experience you have always known, with our above and beyond customer service, as we grow in to this new market, offering new choices and experiences.
You have already seen our new website here. We have redesigned our menu to make it easier to read and order. We are slowly renovating and updating the restaurant, both in the dining area and in the kitchen. We will be introducing a customer loyalty program, offering more deals to our most loyal of customers.
We have taken a new approach to the online market, revamping our Google page, using analytics to market to new customers. Using social media to reach out more to our community. Exploring other options and potentially testing out new features and services.
We promise to do our best to give you that same Gino's experience you have always known, with our above and beyond customer service, as we grow in to this new market, offering new choices and experiences.